6 Inexcusable Mistakes That Can Wreck Your Press Release

Introduction

With the popularity of press releases, it's easy to see why so many companies are making mistakes when it comes to their content. A press release is a powerful tool that can help you get your message out and attract new customers, but if you don't know what makes a good one or how to create one, it can be easy—and even tempting—to make some rookie mistakes. While no two press releases are exactly alike, there are certain things that all good ones have in common: they're well-written and structured; they have clear call-to-action sections; they have an interesting hook (or "hook"); and most importantly—they're free from typos!

Bad Formatting

When it comes to formatting, you want your press release format to be clear and concise. This means using short paragraphs, bullet points, subheads and bolding or italicizing important words. The less space that you use between these elements of your document, the better.

• A good rule of thumb is one paragraph per sentence (or less) because long sentences are difficult for people to read quickly on their phone or computer screens.

• Use bulleted lists for headings if possible—they're much easier for people to scan than paragraphs with just one large heading per section!

Over-The-Top Language

One of the most common mistakes that I see in press release template is an over-the-top language. In fact, this is one of the most common mistakes that can make or break a press release.

An example of over-the-top language would be if you wrote “We have been working hard on our product and plan to launch it by next week,” instead of simply stating “Our product will be released in time for Christmas delivery." This kind of statement makes it seem like your company has something so special about it that everyone should pay attention to what they have going on!

The other problem with overdoing things with your writing is that people don't understand what you're saying because they don't know how to read between the lines; which means no one really cares about what's going on at all!

Lack of Visuals

Images are an important part of any press release. Images help the reader get a better sense of what you're talking about and how it relates to their lives. If you don't have any images in your news release example, then it's unlikely that people will read it closely enough to understand what the main points are.

Images can also be used as call-to-action buttons or links: they might encourage readers to click through on those links so they can learn more about the topic at hand!

A Dated Press Release Distribution System

A dated press release distribution system—one that doesn't allow you to target your audience and track the effectiveness of your releases—is a huge mistake.

If you're trying to get in front of the right people at the right time, this can be difficult if your distribution system is outdated. You may find yourself sending out media release template to people who are not interested in hearing about what's new with your company or product line. Or worse, you'll accidentally email an outdated version of a release that no one will listen to because they've already received it elsewhere (or simply never received it).

Too Long, Boring or Technical

Long, boring and technical are all words that can lead to your press release being ignored. If you've written a long press release, it will be ignored because no one wants to read a novel when they could be reading an article on their phone or tablet. If your press release is boring and doesn't give them any reason to keep reading, then chances are good that they won't even open it at all—and if they do open it up for some reason (which is unlikely), then there's probably nothing in there worth reading anyway!

If you're writing a technical document with lots of jargon-filled explanations about how something works or what goes into making something happen then chances are excellent that nobody will care about what happens next because they don't understand any part of what's going on in the first place!

Nonsensical Title or Headline

Your headline is the first thing that people will see when they open your sample press release template, and it's important to get it right. It should be short and snappy, with a clear call-to-action. The best headlines are written in a way that appeals to your target audience (for example: "Customers Love Our Product!"), grabs their attention immediately, and concisely explains what you're offering or what value you're providing them with.

Takeaway:

The takeaway is the most important part of your press release. It should be one or two sentences that summarize what you learned from the article. Don't give away too much information or include anything that could be considered "spoilers."

For example, if you're writing about a new product launch:

• Use words like "new," "revolutionary," and "revolutionary breakthrough in [your industry]."

• Avoid using words like "free," because they can make people think that it's free when it's not (and therefore lead them to believe something untrue).

Conclusion

So, there you have it. The most common mistakes that can wreck your press release example for new product and your reputation as an author. Remember, no matter what kind of writing you do, every single sentence should be carefully crafted and edited. If you need help with formatting or editing, reach out to an expert in our network who knows how to make sure your work is ready to go out into the world!

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