Top 18 Social Media Management Tools for Businesses in 2024

Social media has become an integral part of any business's marketing strategy. Managing multiple platforms, engaging with audiences, and analyzing performance can be overwhelming without the right tools. Fortunately, social media management tools are designed to simplify these tasks, offering features like content scheduling, audience analytics, and engagement tracking. With the right tools, businesses can streamline their social media strategy and maximize their return on investment.

In this article, we will explore the top 18 social media management tools for businesses in 2024, outlining their key features, pricing, and how they can benefit your business.

1. Hootsuite

Hootsuite is one of the most popular social media management platforms, offering tools for scheduling, monitoring, and reporting across multiple social networks. With Hootsuite, businesses can manage all their social media accounts from a single dashboard, making it easier to stay organized and efficient.

• Key Features:
  • Bulk scheduling
  • Social media monitoring and listening
  • Comprehensive analytics and reports
  • Team collaboration features
• Pricing: Starts at $19/month for the Professional plan

2. Buffer

Buffer is a simple and intuitive tool that allows businesses to schedule posts across multiple platforms. It's great for small teams and solo entrepreneurs looking for an easy way to manage their social media presence.

• Key Features:
  • Content scheduling
  • Post performance analytics
  • Simple, clean interface
  • Instagram Stories scheduling
• Pricing: Free plan available; paid plans start at $6/month per channel

3. Sprout Social

Sprout Social is a robust social media management tool built for businesses of all sizes. It offers tools for social listening, publishing, engagement, and analytics, making it a comprehensive solution for managing your social media efforts.

• Key Features:
  • Social listening and monitoring
  • Customizable reports
  • Engagement tools like social inbox and task management
  • Content calendar
• Pricing: Starts at $249/month

4. Later

Later is a social media management platform focused on visual content, particularly Instagram. It allows businesses to plan and schedule posts with a drag-and-drop calendar, helping brands maintain a consistent visual aesthetic.

• Key Features:
  • Visual content calendar
  • Instagram first-tool, with features for Facebook, Twitter, and Pinterest
  • Analytics and performance insights
  • Linkin.bio for Instagram
• Pricing: Free plan available; paid plans start at $18/month

5. CoSchedule

CoSchedule is more than just a social media management tool—it’s a full content marketing suite. It offers an integrated marketing calendar, helping businesses organize their content and social media efforts in one place.

• Key Features:
  • Marketing and content calendar
  • Social media scheduling
  • Team collaboration features
  • Analytics and reporting
• Pricing: Starts at $29/month

6. Zoho Social

Zoho Social offers a range of social media management tools that make it easy for businesses to schedule, publish, and monitor posts across multiple platforms. It integrates seamlessly with Zoho’s suite of business tools, making it a great choice for businesses already using Zoho.

• Key Features:
  • Social media scheduling
  • Performance analytics
  • Custom reports
  • Real-time monitoring
• Pricing: Starts at $10/month

7. Agorapulse

Agorapulse is a comprehensive social media management tool designed for small to large businesses. It offers powerful features for scheduling, monitoring, reporting, and managing social media interactions, all from a single dashboard.

• Key Features:
  • Unified inbox for social media messages
  • Social listening and competitor analysis
  • Scheduling and publishing tools
  • Detailed reports and analytics
• Pricing: Starts at $49/month

8. Sendible

Sendible is a versatile tool that allows businesses to manage their social media content, schedule posts, and engage with their audience. It also offers white-label reporting, making it an excellent choice for agencies.

• Key Features:
  • Content scheduling and publishing
  • Social listening tools
  • White-label reports for agencies
  • Instagram post preview tool
• Pricing: Starts at $29/month

9. SocialBee

SocialBee focuses on content categorization, allowing users to schedule posts based on specific categories. It helps businesses maintain a balanced content mix and simplifies content creation with its post-recycling feature.

• Key Features:
  • Content categorization and recycling
  • Content creation assistance
  • Social media scheduling
  • Analytics and performance tracking
• Pricing: Starts at $19/month

10. MeetEdgar

MeetEdgar is an ideal tool for businesses that want to automate their social media posts. It offers content recycling and automation features, allowing users to create a queue of posts that are recycled over time.

• Key Features:
  • Automated content recycling
  • Category-based post scheduling
  • Performance tracking
  • Content calendar
• Pricing: Starts at $29.99/month

11. Planable

Planable is a collaboration-first tool, perfect for businesses and teams that need to work together on social media strategies. It offers a real-time visual content calendar and allows for easy collaboration on posts.

• Key Features:
  • Real-time visual content calendar
  • Post approval workflows
  • Team collaboration tools
  • Social media scheduling
• Pricing: Starts at $13/user/month

12. Iconosquare

Iconosquare is primarily an analytics and scheduling tool for Instagram and Facebook. It offers in-depth analytics and competitor insights, making it a powerful tool for businesses that prioritize data-driven decisions.

• Key Features:
  • Detailed Instagram and Facebook analytics
  • Competitor tracking
  • Social media scheduling
  • Influencer tracking
• Pricing: Starts at $49/month

13. Loomly

Loomly is a simple yet powerful social media management tool designed for brands and teams. It offers features for planning, creating, scheduling, and analyzing social media content, helping businesses stay organized and focused.

• Key Features:
  • Content calendar
  • Post ideas and tips
  • Automated scheduling
  • Performance analytics
• Pricing: Starts at $26/month

14. Crowdfire

Crowdfire is a social media management tool that allows users to schedule posts, track mentions, and analyze performance. It’s particularly strong in its content curation feature, which suggests articles and images to share with your audience.

• Key Features:
  • Content scheduling and curation
  • Social media monitoring
  • Analytics and reporting
  • Competitor analysis
• Pricing: Free plan available; paid plans start at $7.48/month

15. Tailwind

Tailwind is a social media management tool primarily for Pinterest and Instagram. It offers smart scheduling, performance analytics, and content creation tools to help businesses optimize their visual content.

• Key Features:
  • Smart scheduling
  • Visual content creation tools
  • Detailed Pinterest and Instagram analytics
  • Post recommendations
• Pricing: Starts at $12.99/month

16. Post Planner

Post Planner is a content discovery and social media scheduling tool that helps businesses consistently post engaging content. It offers pre-sorted content ideas, making it easier to maintain an active and relevant social media presence.

• Key Features:
  • Content discovery and ideas
  • Post scheduling
  • Performance analytics
  • Content calendar
• Pricing: Starts at $3/month

17. Statusbrew

Statusbrew is a social media management and customer care tool that offers advanced features for managing multiple social media accounts, scheduling posts, and engaging with followers.

• Key Features:
  • Unified inbox for all social media interactions
  • Detailed analytics and reporting
  • Social media scheduling
  • Team collaboration tools
• Pricing: Starts at $69/month

18. HubSpot Social Media Software

HubSpot offers a comprehensive marketing suite that includes social media management tools. Businesses can publish content, monitor social media channels, and analyze performance, all within HubSpot’s ecosystem.

• Key Features:
  • Social media scheduling
  • Performance analytics
  • Integration with HubSpot’s CRM
  • Social listening
• Pricing: Starts at $50/month

The right social media management tool can streamline your marketing efforts, save time, and boost your online presence. The tools listed above offer a wide range of features to fit different business needs, from scheduling and automation to analytics and team collaboration. By choosing the right tool, you can enhance your social media strategy and ultimately grow your business in 2024.

FAQ

1. What is a social media management tool?
A social media management tool is a software platform that helps businesses and individuals manage, schedule, and analyze their social media content across multiple platforms.

2. Why do I need a social media management tool?
These tools streamline your social media activities, allowing you to manage all your accounts in one place, schedule posts, engage with followers, and analyze performance.

3. Which is the best social media management tool for small businesses?
For small businesses, affordable and easy-to-use tools like Buffer, Later, and SocialBee are excellent options.

4. Can I manage multiple social media accounts with these tools?
Yes, most social media management tools support managing multiple accounts across platforms like Facebook, Instagram, Twitter, LinkedIn, and more.

5. Do these tools provide social media analytics?
Yes, most tools offer in-depth analytics and reporting features that allow you to track performance, engagement, and audience growth.

6. What is social media listening?
Social media listening involves tracking mentions of your brand, competitors, and relevant topics across social media platforms to better understand customer sentiment.

7. Can I collaborate with my team on these tools?
Yes, many tools like Hootsuite, Sprout Social, and Planable offer team collaboration features, allowing multiple users to work together on social media strategies.

8. Are there free social media management tools available?
Yes, some tools like Buffer and Crowdfire offer free plans, but with limited features. Paid plans unlock more robust functionalities.

9. How do social media tools help with content scheduling?
These tools allow you to create and schedule posts in advance, ensuring your content is published at optimal times without manual intervention.

10. Can these tools help with content curation?
Yes, tools like Crowdfire and Post Planner offer content curation features, suggesting articles and media that are relevant to your audience for sharing.

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