What Are Digital Products and Why Should You Sell Them?

What Are Digital Products?

Digital products are goods you can sell online that don’t require physical shipping or inventory. They exist entirely in digital format and are delivered electronically, typically via download or online access.

Think of:

• eBooks

• Online courses

• Canva templates

• Printable planners

• Memberships

• Software and apps

• Stock photos

• Digital art

Digital products offer incredible flexibility and profit potential because once created, they can be sold repeatedly with little to no extra effort.

What Are “Done for You” Digital Products?

While many creators build digital products from scratch, others choose to sell done for you digital products—ready-made items created specifically for resale, branding, or lead generation.

These are fully completed, professionally designed assets like:

• Pre-made templates

• Coaching funnels

• Editable lead magnets

• PLR (Private Label Rights) content

• Course frameworks

• Social media kits

You can personalize these digital assets, add your branding, and offer them as your own without the hassle of developing everything from scratch.

Why Done for You Digital Products Are Booming

Done for you (DFY) products are gaining serious traction—and for good reason. Here’s why they’re an attractive option for creators, entrepreneurs, and small business owners:

1. Speed to Market: 

Creating a digital product from scratch can take weeks (or months). Done for you digital products let you launch immediately.

2. Minimal Tech Skills Needed:

You don’t have to be a designer, coder, or writer. Most DFY products are fully editable and require little technical knowledge.

3. Scalable Business Model: 

You can sell the same product over and over again, without restocking, reordering, or shipping logistics.

4. Low Overhead Costs: 

There is no inventory, packaging, or warehousing. Once you own or license the DFY product, it’s mostly profit.

5. Time Freedom:

Set it up once and automate the rest. Your store can run (and earn) while you sleep.

Who Should Sell Done for You Digital Products?

Whether you’re just starting out or already selling online, DFY digital products are ideal for:

• Coaches & Consultants: Offer workbooks, journals, or lead magnets to grow your brand.

• Course Creators: Add plug-and-play templates to your curriculum.

• Virtual Assistants: Upsell ready-made content packages to clients.

• Side Hustlers: Create passive income with minimal upfront effort.

• Agencies: Offer DFY bundles to clients as branded solutions.

• Influencers & Creators: Monetize your audience with digital downloads.

Even service providers can benefit by using DFY resources to streamline client projects or build their authority.

Top Niches for DFY Digital Products

Looking for inspiration? 

These niches are hot right now and perfect for DFY products:

Where to Find or Create DFY Digital Products

There are two main ways to start selling:

1. Buy PLR or Resell Licenses: Websites like PLR.me, Creative Market, and Etsy often offer DFY products with resell rights. Always check the license to ensure you’re allowed to edit or sell.

2. Hire a Designer or Use Canva: Customize ready-made templates or hire freelancers to create branded digital products that are unique to your store.

3. Create Your Own DFY Systems: Package your knowledge or workflows into editable formats—like client onboarding templates, brand kits, or SOPs—and sell them.

How to Sell Done for You Digital Products Online

Once you have your product, here’s how to start selling:

• Set Up a Digital Store

Use platforms like Shopify, Gumroad, Payhip, or WooCommerce. These support instant digital downloads and customer management.

• Build an Email Funnel

Use a lead magnet (like a free DFY checklist) to collect emails and drive future sales via automated email sequences.

• Promote on Social Media

Show previews of your DFY products on Instagram, Pinterest, TikTok, or YouTube. Highlight how they save time and create results.

• Offer Bundles or Upsells

Package multiple DFY products into bundles or offer upgrades to increase your average order value.

• Use Affiliate Marketing

Let others promote your DFY products for a commission, expanding your reach without extra effort.

A DFY Success Story

Real Example: 

Sophie, a lifestyle blogger, launched a side hustle selling done-for-you journaling kits, including gratitude prompts, goal trackers, and printable planners.

• She bought editable templates from a PLR marketplace

• Branded them in Canva with her own style

• Sold them on Etsy and her own website

• Promoted them with Pinterest and email marketing

Within 3 months, Sophie hit $3,000 in passive sales, with no inventory or fulfillment headaches.

Conclusion: 

Why Now Is the Time to Start Selling DFY Digital Products

Digital products already offer freedom, scalability, and passive income potential. But when you add in the “done for you” factor, you unlock a shortcut to success. Instead of spending months creating from scratch, you can launch today. Whether you’re a coach, freelancer, side hustler, or creative entrepreneur, DFY digital products can become the core of your online income. It’s low-risk. It’s high-reward. And best of all, it’s a business model you can build at your own pace.