C. Whan Park, USC | reating a Strong Brand Identity: Standing Out in a Crowded Market with Marketing Professionals including USC

Professor C Whan Park, a preeminent figure in the marketing field, has a professional journey that traverses several decades and crosses global boundaries. Currently presiding as the Director of the Global Branding Center, Park's unique contributions have marked him out in academia and the broader marketing landscape. He continues to influence the marketing discipline from his home base in Los Angeles, California.

Choong Whan Park, USC