SAP Sales Cloud Version 2: 10 Key Features You Should Know
If you’re considering the investment, this guide will help you assess if SAP Sales Cloud Version 2 is the solution your organisation needs to drive growth and stay competitive in today’s fast-changing market.
For organisations already relying on SAP Sales Cloud platforms, the pressing question remains: what makes SAP Sales Cloud version 2 different?
Should you consider upgrading now or is the transition too disruptive or costly?
If you’re considering the investment, this guide will help you assess if SAP Sales Cloud Version 2 is the solution your organisation needs to drive growth and stay competitive in today’s fast-changing market.
Key Features of SAP Sales Cloud Version 2
SAP Sales Cloud Version 2 marks a significant evolution from its predecessor. This version introduces a range of enhancements tailored to the modern business landscape. From improving user interfaces to amplifying data-driven decision-making, it covers all bases.
Advanced User Interface and Experience
User-centric Design
SAP Sales Cloud Version 2 features a redesigned interface that offers an intuitive and visually consistent experience across devices, enabling faster onboarding and increased productivity.
Enhanced Functionality
The platform features enhanced drag-and-drop functionality for pipeline and opportunity management. It also includes custom widgets and dashboards for tailored insights into key metrics such as deal closures, revenue forecasts and team performance.
Performance Improvements
SAP Sales Cloud Version 2 offers elastic global search functionality and a microservices-based architecture, significantly improving performance and scalability. It also enables dynamic scaling based on usage demands, perfect for growing businesses.
Accessibility Compliance
The adaptive design of SAP Sales Cloud Version 2 ensures accessibility by complying with global standards like WCAG (Web Content Accessibility Guidelines).
Streamlined Communication
Server-side integration with Microsoft Outlook and Google Mail streamlines communication workflows, while features like Meeting Insights (an enhanced Task Manager and a user-friendly calendar with colour coding) improve daily task management.
Collaboration Tools
SAP Sales Cloud Version 2 introduces a centralised content library and customisable workflows to enable teams to optimise their sales strategies and enhance collaboration.
Enhanced Mobile Capabilities
Fully optimised mobile app
With native integration to device features such as biometrics (for secure logins), GPS (for territory mapping) and the camera (for document capture), SAP Sales Cloud Version 2 enhances usability and security.
Offline data caching
Users can access and update critical information even without connectivity and once reconnected, it automatically syncs to the cloud.
Push notifications for tasks
SAP Sales Cloud Version 2 enhances sales team efficiency with real-time notifications and automation through Push Notifications, Autoflow and event-based alerts. These features keep teams informed about deadlines and customer updates while seamlessly integrating with mobile email, clients and calendar apps for efficient meeting scheduling and follow-ups.
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Intelligent Sales Automation
AI-powered opportunity scoring
Leveraging predictive analytics, the system prioritises deals with the highest probability of success.
Sentiment analysis
SAP Sales Cloud Version 2 provides tools to evaluate customer interactions (e.g., emails or call transcripts) to gauge buyer interest and identify potential risks.
Workflow automation
SAP Sales Cloud Version 2 includes features for workflow automation that simplify lead assignments, quote generation and order approvals, saving time and reducing human errors.
Real-time alerts
Users receive alerts triggered by significant customer events, such as account updates, contract renewals or competitor activities.
Data-Driven Decision-Making
Advanced reporting capabilities
Powered by SAP Analytics Cloud, SAP Sales Cloud Version 2 enables cross-module insights by combining sales data with operational, marketing and financial information.
Built-in machine learning models
SAP Sales Cloud Version 2 integrates advanced machine learning models for lead scoring, opportunity scoring, trend forecasting, sales pipeline analysis and churn prediction.
Relationship intelligence insights and customer KPIs
Advanced analytics provide a deeper understanding of client interactions, helping businesses track engagement, predict customer needs and optimise sales strategies.
Data visualisation tools
Tools like heat maps, pivot tables and drill-down charts provide detailed insights.
SAP Sales Cloud version 2 seamlessly integrates Embedded SAP Analytics Cloud (SAC) to create dynamic reports and dashboards, empowering informed decision-making.
SAP Sales Cloud version 2 seamlessly integrates Embedded SAP Analytics Cloud (SAC) to create dynamic reports and dashboards, empowering informed decision-making.
Integration with external analytics platforms
For extended reporting capabilities, SAP Sales Cloud Version 2 can support integration with external analytics platforms like Microsoft Power BI and Tableau, providing flexibility for enhanced data analysis and visualisation.
Seamless Integration with SAP Ecosystem
Prebuilt connectors
The SAP Sales Cloud Version 2 platform supports seamless integration with SAP S/4HANA, SAP Marketing Cloud and SAP Service Cloud, creating a unified customer experience across all touchpoints.
Master Data Integration
The platform enables master data integration with SAP S/4HANA, SAP Marketing Cloud and SAP Service Cloud to enhance operational efficiency. Using mashup-based UI integration, SAP Sales Cloud facilitates a smooth and enhanced user experience by providing direct access to external content and enabling limited data exchange between systems via custom UI Events.
API and middleware support
SAP Sales Cloud Version 2 also allows integration with third-party systems such as Salesforce, HubSpot or Microsoft Dynamics 365. It supports APIs and middleware solutions like SAP Integration Suite and Mulesoft to enhance data connectivity and workflow automation.
Flexible customisations
SAP Sales Cloud Version 2 offers in-app admin extensions, low-code/no-code extensions with SAP Build (formerly AppGyver) and complex extensions with SAP Business Technology Platform (BTP) or side-by-side extensions providing flexibility for unique business needs.
Support for external data sources
SAP Sales Cloud Version 2 supports integration with external data sources and IoT devices to enhance operational capabilities, such as automated inventory updates based on customer orders.
Scalable Cloud-Native Architecture
High availability and scalability
Built on the SAP Business Technology Platform (BTP), SAP Sales Cloud version 2
offers high availability and scalability, ensuring robust performance with cloud-native deployment.
offers high availability and scalability, ensuring robust performance with cloud-native deployment.
Automatic system updates for continuous improvement
SAP Sales Cloud version 2 ensures users always have access to the latest features and security patches—all without requiring manual intervention.
Improved Collaboration Tools
Integration with Microsoft Teams
SAP Sales Cloud Version 2 facilitates seamless integration with Microsoft Teams, enabling team collaboration within the Sales Cloud environment.
Shared access to account data
SAP Sales Cloud Version 2 enables seamless access to account data, activity history and customer interactions across teams. With real-time data synchronisation and role-based access controls (RBAC), sales, marketing and service teams stay aligned, collaborate efficiently and enhance customer engagement. Integration with SAP S/4HANA and SAP Service Cloud ensures a unified customer view, improving decision-making and sales performance.
Enhanced task manager
SAP Sales Cloud Version 2 includes features to streamline task management, allowing users to prioritise and organise their daily activities efficiently. Additionally, progress-tracking features like Pipeline Manager and Forecast Tracker enable sales managers to monitor opportunity progress, scores and expected outcomes for seamless project coordination.
Customisable Sales Workflows
Flexible workflow automation
SAP Sales Cloud leverages Workflow Rules, Intelligent Sales Execution and Business Process Automation to streamline sales operations, enhance decision-making and drive efficiency.
Support for multi-step approval workflows
SAP Service Cloud Version 2 allows the configuration of multi-step approval processes, enabling businesses to define approval rules and conditions. The multi-step approval process supports complex workflows, including quota management and advanced pricing scenarios.
Custom scripting capabilities
SAP Sales Cloud Version 2 offers robust custom scripting capabilities that allow businesses to implement unique business logic tailored to their specific needs. For example, its Determination and Validation mechanisms allow for the execution of custom logic while processing business objects. Determinations can automatically set or modify field values based on specific conditions, while validations ensure data integrity by enforcing business rules. This facilitates the customising processes like lead management, opportunity handling and sales orders.
Similarly, its Webhooks feature enables the integration of external services and the execution of custom code in response to events within the system. This allows for complex scenarios, including AI/ML integrations and interactions with third-party tools, enhancing the system’s extensibility and adaptability to specific business requirements.
Similarly, its Webhooks feature enables the integration of external services and the execution of custom code in response to events within the system. This allows for complex scenarios, including AI/ML integrations and interactions with third-party tools, enhancing the system’s extensibility and adaptability to specific business requirements.
Focus on Customer-Centricity
360-degree customer view
SAP Sales Cloud Version 2 provides a unified record of interactions, sales history and preferences. It includes advanced segmentation tools that enable businesses to tailor sales strategies and improve engagement with specific customer groups.
Real-time integration with SAP Marketing Cloud
By integrating with SAP Marketing Cloud, SAP Sales Cloud Version 2 enables personalised campaigns and offers, which ensures real-time data synchronisation for effective customer engagement.
Stronger Security and Compliance
Data encryption at rest and in transit
SAP Sales Cloud employs advanced encryption techniques for data at rest and during transmission. This ensures compliance with GDPR, CCPA and other global data privacy standards.
Role-based access controls and audit trails
SAP Sales Cloud implements role-based access controls for enhanced accountability and data protection. This feature allows organisations to define user roles and permissions meticulously, ensuring that individuals have access only to the information necessary for their roles.
Integration with identity management solutions
SAP Sales Cloud Version 2 seamlessly integrates with on-premise or cloud identity management systems that support the SCIM 2.0 standard, such as SAP Identity Management and SAP Cloud Identity Access Governance for secure single sign-on (SSO). This integration enhances security by allowing users to authenticate through a centralised identity provider, streamlining access across multiple applications while maintaining robust security protocols.
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